active · construct · first recorded 2026-07-02 · registers: linkedin
The reveal-promising colon: “Here's what surprised me most:”, “Here's what nobody tells you:”. Setup theater before ordinary content.
…But here's what surprised me most: the first year wasn't about landing the perfect client…
occurrences per 10k words, measured 2026-07 (run #2: 3 current + 3 vintage models, 3 matched registers, 1,392 samples)
| current AI | vintage AI (2024/25) | humans (matched) | canon (great pre-AI prose) | |
|---|---|---|---|---|
| pooled | 1.81 | 1.90 | 0.11 | 0.06 |
| hn | 0.18 | — | 0.00 | |
| cooking | 1.42 | — | 0.00 | |
| parenting | 1.92 | — | 0.34 | |
| 10.87 | — | — |
regex: \bhere'?s (what|why|the thing)\b