sloptells / signposting overuse

saturated · discourse · first recorded 2026-07-02 · registers: genres

“Firstly… Secondly… In addition… The key point is…” — guiding the reader through a text too short to need a map. Borrowed from academic writing, deployed everywhere.

⚠ also common in good human writing (collateral score 1.94 — the closer to 1, the more it also fires on acclaimed pre-AI prose)

examples

“There are two things you should know. Firstly, item one. Secondly, item two.”

evidence

occurrences per 10k words, measured 2026-07 (run #2: 3 current + 3 vintage models, 3 matched registers, 1,392 samples)

current AIvintage AI (2024/25)humans (matched)canon (great pre-AI prose)
pooled0.350.921.000.68
hn0.361.67
cooking0.281.08
parenting0.550.00
linkedin0.00

detector

regex: \b(firstly|secondly|thirdly|in addition|furthermore|the key (point|takeaway|insight) is|here'?s the takeaway)\b

sources

← all tells